![]() The knowledge and expertise of our Board of Directors will bolster MMA’s efforts to accelerate innovation in the industry, and build the tools and resources necessary to help our members navigate the evolving mobile marketing landscape. MMA also just unveiled the Mobile Marketing Ecosystem Report, which looks at various trends impacting consumers and marketers, and highlights the reasons why it’s increasingly necessary to go beyond the traditional realms of digital marketing to drive business and brand outcomes.Īs we move steadily into this new decade, it is more important than ever to ensure industry practitioners are equipped with the necessary guidelines and tools to make the most of mobile marketing. Along with last year’s appointments to the Asia Pacific Board, these members will continue to help MMA advance the future of marketing through mobile in the region. Ltd.) and Gulshan Verma (SVP & Head, Client &Agency, Hotstar). We kicked off 2020 by welcoming new members to MMA India, including Discovery Channel and Snapchat, as well as two new members to MMA India’s Board of Directors – Manish Aggarwal (Head, Growth & Monetization, Sony Pictures Networks India Pvt. MMA capped the year off with the Excellence in Technology & Innovation Award at the APAC 2019 Association Awards by EventBank and yours truly The Executive of the Year Award.Comprising some of the most influential marketing leaders in Asia Pacific, the new members are from companies including Procter & Gamble, Go-Jek, Accenture and Google. MMA appointed 10 new board members to our Asia Pacific Board of Directors.These reports provide a comprehensive overview of the mobile marketing ecosystem, detailing key factors that impact and influence the industry in the respective countries. We also launched the inaugural Indonesia Mobile Ecosystem Report 2019, following the successful launch of similar reports in Vietnam and India.We launched a report, The State of the Industry: Mobile Marketing in APAC 2019, in conjunction with WARC, which reiterated that mobile continues to be a disruptive force for marketers in Asia Pacific.One of the top insights revealed the human brain needs 400 milliseconds (less than ½ second) to engage with mobile advertising and trigger an imprint, positive or negative, highlighting the need for marketers to develop plans and strategies that address the first one second of their creative. We announced the results of a ground-breaking Cognition Neuroscience Research project globally.MMA successfully launched operations in Indonesia, a key market for the region, and we strengthened our presence in major markets such as India and China.It’s been awhile since I posted here, and I just wanted to take this opportunity to look back on some of the key milestones and developments for MMA in 2019, even as we continue to accelerate the transformation and innovation of marketing through mobile. Between ringing in the Lunar New Year, checking mobile updates on COVID-19, catching up on Oscar-nominated films and spending time with loved ones, I suddenly find that we’re already eight weeks into 2020.
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